As you begin your journey in entrepreneurship, you’ll find out a hard lesson very fast – success in business is measured by sales. Sometimes it doesn’t matter how much you want something. If you aren’t selling, your business is bound to fail.

This begs the question – how exactly do you gain sales?

Today, I’m going to alleviate your fears and teach you the number one secret to business success: making sure that you ADD VALUE. But what does adding value mean, and how do you do this to grow your sales?

Here are three basic steps to adding value, that will hopefully boost your success in the business world.

1. Understand What Value Is

The term “adding value” can seem like such an empty statement, but there’s a lot to unpack with those two simple words.

Value can mean many different things. For example, the value of a hospital would be pegged to its ability to provide adequate healthcare. For a sports team, its value is dependent on whether or not it can win a championship. All of these things circle back to one basic definition – it has worth.

In the business world, this is defined by how much a client is willing to (pay to) acquire your product or service. As much as you’re able to take comfort in the progress you’ve made, at the end of the day, you still need to be able to sell your offerings or solutions to be valuable.

If you aren’t giving more to your client than what they’re asking for, you have to face the facts – you’re not providing any more value than what is already available in the marketplace. And providing something worth other people’s time (and money) starts with you.

2. Define Value for Yourself

Before you can provide value, you’d have to first understand where value comes from. The secret of value is that it always starts internally. What does this mean?

When we’re able to recognise what’s valuable to our lives – and by extension, what’s valuable to that of other people’s lives – we start seeing the possibilities in further developing this value and the positive impacts these can bring to others, specifically, our customers or target audience.

For example, I’m sure each of us has had a questionable purchase at some point. Maybe we bought shoes or bags that were too expensive, or wasted too much money on a significant other we didn’t end up with. But what about the smaller things or decisions that remove value from our lives?

Let’s say you spent $100 on a night out of alcohol and entertainment – this could be well and good, yet, why is it easier to splurge on this over the same amount of money for books and audio apps? The same goes for something like a $50 buffet, when you could’ve used that same $50 on a gym membership or some vitamin supplements. What you choose to invest in in these instances simply tells you the kinds of things that you value.

We need to make sure that our personal idea of value isn’t mixed up. This way, we can start providing value to other people.

3. Offer Value to Others

The last step in providing value is actually offering it with the goal of improving lives, processes, routines or habits in some way.

Start by assessing the things that others need in their lives. Can you provide something that will help them grow as people and be of higher value than if they had spent it elsewhere?

These are questions you need to evaluate. Once that’s done, it’s important to maintain that same value (or offer even more). Provide better customer service. Deliver your products and services faster. Help people make smarter decisions or make even the simplest processes easier. Show people that they have value and deserve valuable things by giving them products and services worth their time and investment.

The #1 Secret has even more secrets you can unlock in this video: The #1 Secret to Business Success!

To your success,

Mario

[Visit www.mariosingh.com now to enjoy a FREE e-book of my latest “37 Essential Principles for Massive Success” when you subscribe!]